Competition, Intellectual Property & Data Privacy

Intellectual Property continues to play a crucial role in today’s rapidly evolving technological and creative landscape. Trademarks, inventions, and secrets have turned to be cornerstone assets of enterprises and have the potential to become the ultimate tools to competitiveness and growth for their owners.

We specialize in advising our clients in the protection, management, and enforcement of intellectual property rights. This includes a variety of intangible assets that are creations of the mind, such as inventions, trademarks, copyrights, and trade secrets. The IP team advises clients on how to safeguard their innovations, creative works, and branding to prevent unauthorized use and ensure proper legal recognition.

Industrial Property (Distinctive Signs, Patents, Trade Secrets, and Designs)

• Strategies for safeguarding intangible assets.
• Conception, design, and development of mark identity.
• Registration of intangible assets.
• Disputes (oppositions, annulments, cancellations).
• International protection for intangible assets.
• Agreements for the commercial use of intangible assets.
• IP Legal audits.
• Counterfeiting and unauthorized use of intangible assets.

Intellectual creations, such as literary works, computer software, photographs, slogans or original phrases, musical compositions, audiovisual works, visual arts, choreographies, lectures, etc., must be protected by their rightful owners.

We provide strategies for safeguarding the intellectual creations of our clients and design plans for the growth and commercial expansion of cultural industries and, in general, of any other industry based on the Right of Authorship or Copyright.

• Registration of works before the Authority.
• Negotiation and drafting of contracts.
• Defense actions for unauthorized use of content belonging to our clients.
• Defense against digital piracy.
• Design, planning, and execution of legal audits.

In a context of innovation and global connectivity, ensuring fair play, preventing monopolistic practices, and fostering healthy competition are paramount. We specialize in providing comprehensive legal guidance to clients that operate in competitive markets and in guiding them across diverse industries through the complex legal frameworks that govern competition, mergers, acquisitions, and compliance.

Our range of services covers all the spectrum of Antitrust matters. From merger evaluations to cartel investigations, market dominance assessments, and compliance programs.

We also offer educational advocacy to help clients understand Antitrust laws, implement best practices, and proactively mitigate risks.

• Antitrust counseling.
• Antitrust litigation.
• Compliance programs.
• Merger control.

Our team remains vigilant in the face of any breach of good commercial faith by our clients’ competitors. We also develop and implement proactive strategies for regulatory compliance through compliance programs, aiming to prevent unintentional violations.

• Advice on structuring business models with an offensive-defensive vision.
• Compliance programs.
• Unfair Competition litigation. 
• Unfair inter-company competition.
• Unfair trade practices.

Advertising is a crucial activity aimed at both persuading consumers and informing the market about the availability of goods and services. Our extensive expertise in Advertising Law equips us to guide our clients in creating advertisements or promotional materials across all platforms, ensuring compliance with advertising regulations. Our guidance goes beyond creativity; it extends to compliance.

• Review of advertisements and promotions.
• Designing advertising contracts.
• Advertising Law litigation.
• Compliance programs.

Our extensive experience has granted us a comprehensive understanding of Consumer Law. Over the course of our journey in this field, our Partners have taken on roles ranging from being a provider company, an affected consumer, a consumer association member, to even serving at the consumer authority. This enables us to guide our clients with a broad perspective. We offer guidance not only in Consumer Law litigation but also in the development of preventive strategies through compliance programs.

• Advisory for handling complaints (complaints book, notarized letters, social media, etc.), negotiation, and conciliation between provider and consumer.
• Consumer Law litigation.
• E-commerce.
• Digitalization of contracts, Terms & Conditions, and customer service channels.
• Compliance programs.

When considering data as a strategic asset, the regulatory framework becomes more restrictive, and companies are increasingly exposed to risks of unintentional regulatory non-compliance arising from their daily activities.

• Compliance programs and audits.
• Preparation, validation, and review of contracts and Privacy Policies.
• Registration of databases before the National Authority for Personal Data Protection.
• Data Privacy litigation.